![]() ![]() If you see inaccuracies in our content, please report the mistake via this form. If we have made an error or published misleading information, we will correct or clarify the article. Our editors thoroughly review and fact-check every article to ensure that our content meets the highest standards. Our goal is to deliver the most accurate information and the most knowledgeable advice possible in order to help you make smarter buying decisions on tech gear and a wide array of products and services. ZDNET's editorial team writes on behalf of you, our reader. ![]() Indeed, we follow strict guidelines that ensure our editorial content is never influenced by advertisers. Neither ZDNET nor the author are compensated for these independent reviews. This helps support our work, but does not affect what we cover or how, and it does not affect the price you pay. ![]() When you click through from our site to a retailer and buy a product or service, we may earn affiliate commissions. And we pore over customer reviews to find out what matters to real people who already own and use the products and services we’re assessing. We gather data from the best available sources, including vendor and retailer listings as well as other relevant and independent reviews sites. Investors are looking at potential upside of 31% from current levels.ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. Lastly, having just announced a 7% quarterly dividend increase and a new $90 billion share repurchase program, AAPL “continues to enhance shareholder returns.”Īs such, Feinseth believes “further upside in the shares exists,” and maintains a Strong Buy rating, backed by a $198 price target. The 5-star analyst anticipates a “very strong” December holiday quarter, during which Apple will “easily” overtake 2020’s record revenue of $111.5 billion. “The new products continue to expand the APPL ecosystem and drive increasing demand for software and Apple Services,” Feinseth further noted. These include new AirPods, HomePod Minis, and the “most powerful MacBook Pros ever made,” boasting the new proprietary M1 Processor. What’s more, with the holiday season about to kick off, the company recently announced several new products. ![]() Apple now counts more than 745 million paid subscribers, 160 million more than the company had a year ago, and a fivefold increase on the number of paid subscribers less than five years ago. Record levels of advertising and payments revenue and record subscriptions for music, video, and cloud services were behind the Services strong display. Despite global supply issues, the analyst expects the tech giant will “eventually ramp up production to meet what will continue to be extremely strong demand.”įurthermore, in the quarter almost every segment boasted meaningful year-over-year growth which reached new heights. Micro and Macro Environment Factors for Apple Definitions Market Environment Marketing environment refers to the external forces and factors that affect the company's ability to develop and maintain successful transactions and relationships with target customers. It goes without saying, but Feinseth notes “demand is a good problem to have” and it is present for all of Apple’s “key products,” iPhone included. In fact, the analyst thinks product demand, new product introductions, and “accelerating” Services should all keep the bears at bay. Macro supply-chain pressures might have impacted Apple’s ( AAPL) recent relatively disappointing FQ4 (September) print, but Tigress analyst Ivan Feinseth believes these issues are transitory. ![]()
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